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Why the mobile checkout process is still so difficult to finish
General background on mobile UX; not specific to 2MyMob historical campaigns. The Frustrating Gap Between Browsing and Buying We have all been there. You are scrolling through…
Common Mobile Performance Mistakes and How to Avoid Them
General background on mobile UX; not specific to 2MyMob historical campaigns. Late-2000s mobile campaign pages loaded over 3G with tight size budgets; many common performance…
How to Improve Mobile User Experience Without Increasing Complexity
General background on mobile UX; not specific to 2MyMob historical campaigns. Campaign landing pages on early mobile hosts had little room for clutter — a useful reference point…
Key Factors That Affect Mobile Website Speed and Usability
General background on mobile UX; not specific to 2MyMob historical campaigns. Early mobile marketing hosts like 2MyMob served dedicated handset and retail landing pages when…





