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Why the mobile checkout process is still so difficult to finish

General background on mobile UX; not specific to 2MyMob historical campaigns. The Frustrating Gap Between Browsing and Buying We have all been there. You are scrolling through…

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Common Mobile Performance Mistakes and How to Avoid Them

General background on mobile UX; not specific to 2MyMob historical campaigns. Late-2000s mobile campaign pages loaded over 3G with tight size budgets; many common performance…

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How to Improve Mobile User Experience Without Increasing Complexity

General background on mobile UX; not specific to 2MyMob historical campaigns. Campaign landing pages on early mobile hosts had little room for clutter — a useful reference point…

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Key Factors That Affect Mobile Website Speed and Usability

General background on mobile UX; not specific to 2MyMob historical campaigns. Early mobile marketing hosts like 2MyMob served dedicated handset and retail landing pages when…

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